An affirmation,
salutation & prayer
👋✨🤟
An affirmation,
hey! i love you. ("HILU") is an open source trademark designed to create community, connection, and kindness.
I was creating merchandise for a music project and a friend suggested I make designs that say "hey i love you." The idea felt really great, so I did it. I was and still am blown away how often someone comments on my hat and a conversation is started or moment shared. That feeling of connection and kindness is profound for an introvert like myself. So profound, actually, I want to share it with others.
The Experiment
T-Shirts, hoodies, hats, books, paintings and accessories are always available for sale on this website for those who want to support the cause. Every once in a while, we take our inventory to a public location and give it all away for free. We hope it creates waves of kindness that reinforces the spiritual seed of Basic Goodness indwelling in all things.